一次接入、多端分发!支付宝 AI 开放平台开启邀测
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<div class="ce-paragraph cdx-block ce-paragraph--left"><span>继 5 月发布AI支付全栈产品、 6 月发布全新AI版支付宝(简称“阿宝”)后, 7 月 7 日,支付宝正式上线 AI 开放平台,面向商家、机构、服务商、智能终端、大模型平台等生态伙伴开放AI接入能力。</span></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">这是支付宝AI战略的重要进展,它指向未来人和服务的交互变革——用户不再搜索、点击、跳转,而是直接对 AI 说出需求,由 AI 理解、匹配和执行服务,并完成交易。承担人和服务的中间载体不再是 App等应用端,而是 AI 智能体(Agent)。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">支付宝事业群总裁李俊表示,智能体将成为AI时代有自主思考能力的行动单元,支付宝AI开放平台旨在为智能体构建从生成到分发、交互和支付的跨端互联中枢。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">和大部分平台基于自身生态构建闭环不同,商家通过支付宝AI开放平台不仅可接入“阿宝”,为 10 亿用户提供智能服务,同时,也可选择跨端互联,通过“阿宝”接入手机、车机、AI 眼镜、IoT等智能终端和大模型平台,实现“一次接入,多端分发,统一管理”。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">该平台现已面向企业、服务商开放邀测。包括肯德基、蜜雪冰城、瑞幸、高德打车、滴滴、万岁山武侠城等品牌、机构已首批接入,覆盖餐饮、出行、文旅、生活服务等高频场景。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">随着面向行业的开放平台发布,支付宝迈向智能体商业网络的产品框架基本搭建完成。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left"><b>从生成到分发构建智能体网络</b></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">支付宝AI开放平台为传统互联网商家提供迈向AI经营时代的简易“工具箱”。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">商家将自身服务封装为 AI 可调用的 MCP 插件、Skill 或 Agent 后,即可接入支付宝“阿宝”,同时可授权主流手机 AI 助手、智能车机系统、IoT、第三方大模型应用及 AI 眼镜等终端调用,触达多元生态的用户群。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">这些终端背后,对应了真实的消费场景,比如:用户在驾车途中,车机 AI 主动推荐沿途餐厅并完成预约;用户刷着热映电影的短视频切片,就可以同时唤起手机终端完成订票。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">基于跨端互联,智能体的服务半径得到极大扩展。商家不需要为每个终端单独开发适配——开放平台作为中间层,大模型统一完成协议转换与供需匹配。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left"><b>基于智能体网络的经营变革</b></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">当商家、机构进入以AI智能体为服务载体时,经营也将发生变革,基于智能体网络的服务协作也成为可能。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">获客逻辑变了。获客的竞争将从抢搜索入口转变为服务如何被调用。流量不再局限于某个平台,而是通过统一接口可连接服务线上线下、软硬件端和全域用户。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">经营链路变了。在交易层,智能体可被授权完成下单、执行、支付等连续操作。交易完成后还能洞察客户回访和流失数据,自动分析,智能发优惠、智能召回。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">研发成本变了。商家的小程序等存量资产不被废弃,可平滑升级为 AI 可调用的能力。更重要的是,一套商家智能体服务,可上架多个智能终端,用户在任何设备唤起,都能调用店铺服务,减少重复开发和长期维护成本。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">协作机制变了。基于智能体网络,对于用户的需求,大模型可根据执行方案调用不同服务完成串连协作,共同为用户构建服务上下流程,每个商家服务都有机会参与到同一个任务中,带来新的转化。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left"><b>为智能体网络互联互通提供可信安全基建</b></div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">智能体从“能对话”走向“能办事”,不仅需要模型理解能力,也需要服务可接入、商业支付可信任、服务之间可协同的稳定连接接口。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">据悉,支付宝AI开放平台将联合蚂蚁旗下 Agentar 智能体开发平台,为商家提供从算力调度、模型训练到应用开发的全栈支持。在服务接入上基于服务 MCP、Skill 或 Agent差异化接入方式,针对不同类型的客户提供不同工具:既支持零代码/低代码方式快速搭建;面向复杂经营场景,提供行业的生态解决方案集成与研发落地。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">在智能体支付基建上,今年 4 月,支付宝发布2. 0 版ACT协议(Agentic Commerce Trust Protocol,智能体商业信任协议),该协议由IIFAA互联网可信认证联盟联合支付宝、智谱等 20 余家厂商共建。新版本构建了智能体交互的支付能力框架和信任机制。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">在跨端服务可调用上,支付宝AI开放平台创新性推出AHA接口协议(Agent Hub Access,多智能体互联协同方案),解决的是手机 AI 助手如何跨应用、跨设备无缝调用支付宝海量生活服务的问题,填补了通用协议在这些商业场景中的空白,是工信部发布的《人工智能智能体互联》的行业标准化协议。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">李俊表示,支付宝 AI 开放平台致力于为未来智能体网络互联互通提供可信安全基建,让“人找服务”到“服务找人”变得可信、可见。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">据悉,包括手机厂商、智能眼镜等在内的多个终端品牌即将通过“AHA”协议接入支付宝AI生态,消费者未来无论是在家里、在车里,在手机上、或是在更多可穿戴智能设备上,都能以对话方式让“阿宝”完成点单、叫车、购票等操作。</div>
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